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Relaris

How we help

Understand what's working. Identify what's next. Drive adoption.

Relaris starts by understanding your audience, journey, goals, and current programs. We identify what is working, where opportunities exist, why they matter, and what we recommend next.

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What we do

Four areas. One connected approach.

DevRel & Community

The challenge: Developers use your platform, and you want a program that turns them into advocates, contributors and partners.

The result

A community program tied to adoption and pipeline.

Developer Experience

The challenge: Developers sign up, then slow down before their first successful build, and you can't see where.

The result

A prioritized improvement plan identifying developer blockers, recommended fixes, and measures of success.

Developer Marketing & GTM

The challenge: Developers and buyers respond to different messages, and you want interest to turn into qualified pipeline.

The result

Recommendations to improve your developer journey and GTM strategy, to help turn adoption into pipeline and growth.

Leadership & Operations

The challenge: You need senior leadership now, and you want AI and better data to help your teams move faster and prove their value.

The result

Senior leadership, faster strategy work powered by our AI agents, and a clear plan for the workflows and dashboards that show your growth and value.

How Relaris works

Measure what matters. Learn what changed. Scale what works.

We understand first, then recommend what comes next. We assess your audience, goals and journey, evaluate your current findings, and test the validity of the results before making recommendations.

Understand

Learn your audience, goals, journey and current programs, and factor in the data you already have during our assessment.

Recommend

Share what we found, how it correlates with any findings you share, why it matters, and what should happen next.

Execute

Bring the right expertise across developer marketing and GTM, content, developer relations, community, ecosystems and AI tool recommendations.

Measure

Track what changed, what's working, and what should continue or scale.

Results

Assessment reports and a final readout provide our findings, the obstacles in the developer journey that need repair or attention, our recommendations, and what they mean for your company.

Where to begin

Select the engagement that works for you.

Each engagement has a clear scope, timeline, deliverables and expected outcomes, agreed in writing before work begins.

Your positioning and messaging should match what developers actually experience. DevRel GTM connects the two, from first search to first build.

Assess

Recommended start

Developer Adoption Assessment

From $10K

2 weeks from kickoff*

A hands-on audit of where the journey breaks down and developers encounter friction, from first discovery to community and advocacy.

Best for

Teams that need to see where and why developers stop adopting

You receive

  • Hands-on audit by senior developers and developer marketers
  • Friction points sorted by fix first, fix next, improve later
  • Key docs reviewed for AI consumption, from LLM search to AI coding agents
  • Email and campaign messaging reviewed against your developer journey
  • A written report, a staged GTM plan and a working session with your leaders

Baselines we set

DevRel maturity rating (Emerging to Leading), time to Hello World and onboarding completion, where your data allows

Schedule a free consultation

Plan

GTM Strategy Sprint

From $20K

4 weeks from kickoff*

The GTM strategy, playbooks and first technical content your teams need to act on what the assessment or workshop found.

Best for

Teams ready to turn findings into a GTM plan and content

You receive

  • A developer adoption and GTM plan
  • A positioning and messaging framework
  • Technical documents written or updated for your top priorities, so developers reach first success faster
  • Key docs optimized for AI consumption, from LLM search to AI coding agents
  • A measurement plan that sets which metrics to track, plus a team handover

Measured by

Metrics and owners for each priority, agreed with you before work begins

Schedule a free consultation

Scale

Adoption Program

(Fractional Engagement)

From $35K

Per quarter, ongoing

Senior experts working alongside your teams each quarter to put the plan into action, from community and content to team structure and AI reporting.

Best for

Teams that need senior support to run and scale the plan

You receive

  • A quarterly strategy and plan, carried out with your team
  • Hands-on guidance and coaching as you execute
  • Specialists in community, events, content and social, added as your plan needs them
  • Help building the right DevRel, developer marketing and GTM team structure
  • AI dashboards and reporting workflows, built with your team

Measured by

Progress on the metrics we confirm with you at the start of each quarter, such as activation, repeat usage and community engagement

Schedule a free consultation

Align

Focused start

Priority Workshops

From $3,500

Per workshop, half day to 3 days, virtual or in person

A working session led by senior practitioners on one priority, such as ICPs and personas, journey mapping, positioning, community and events, or GTM measurement.

Best for

Teams ready to tackle one priority now

You receive

  • A session plan customized to your priority
  • Review of your materials
  • One to two prep interviews
  • A facilitated session, virtual or onsite (travel quoted separately)
  • A written report with results and prioritized recommendations, typically delivered 2 to 3 weeks after your workshop
See workshop topics ↓

Measured by

Agreed priorities and owners

Schedule a free consultation

Need ongoing guidance instead of a project? Ask about strategic advisory.

All prices in USD. Final pricing may vary based on project and engagement requirements.

*Timeline scoped and agreed with you, based on your team's availability.

Workshop topics

Choose a Priority Workshop

Customized to your needs, and built on your Assessment results when you have them.

Identify Your ICP(s)

Define the companies and teams most likely to adopt and buy your product.

Defining Your Personas

Clarify the developers and buyers you serve, what they need and how they decide.

Developer Journey Mapping

Map each stage from first discovery to advocacy and see where friction slows developers down.

Evaluating Your GTM Path

Review how developer adoption connects to your sales, partner and marketing motions.

Positioning and Messaging

Shape messages that resonate with developers and technical buyers.

Community & Events Strategy

Plan the community programs, events and hackathons that fit your goals.

Content Strategy

Decide which technical content to create first, for whom and where.

AI Workflow Assessment

Review how AI tools and workflows can support your DevRel, developer marketing and community teams.

Adoption & GTM Measurement

Agree on the measures that show adoption progress and GTM impact.

Schedule a free consultation

Why Relaris

Why teams choose Relaris

A developer and a developer marketer on every assessment

Developers with decades of hands-on experience work through your onboarding, APIs and docs firsthand, while a developer marketer connects what they find to your GTM plan.

DevRel GTM: journey and GTM together

We review your developer journey and go-to-market side by side, so recommendations work for developers and for the business.

Plans grounded in what developers actually experience

Every recommendation comes from real use of your product, not assumptions.

Measured from day one

Every engagement starts with a baseline, so you can see what changed across your developer journey.

Frequently asked questions

What is a Developer Adoption Assessment?

A hands-on review of your developer journey and GTM readiness, from first discovery to adoption. It takes 2 weeks from kickoff, from $10K.

Do I need an assessment before a workshop?

No. Workshops stand on their own and may lead to a recommended assessment or other service.

Does the assessment include writing content?

No. You'll receive recommendations on where your content should focus. Creating content is part of the GTM Strategy Sprint or the Adoption Program.

What do I receive after a Priority Workshop?

A written report with results and prioritized recommendations, typically delivered 2 to 3 weeks after your workshop.

What is the Adoption Program?

Senior experts working alongside your teams each quarter to put the plan into action, from $35K per quarter.

How do we get started?

Schedule a free consultation. We'll discuss your goals and recommend where to begin.

Start with what you're trying to accomplish.

Tell us about your goals and we'll recommend the right place to begin.

Schedule a free consultation